Dear Editor: Gaining a valuable link to your website

One of the subjects our Search Engine Optimization (SEO) team gets asked about more than any other is that of links and their importance to getting ranked by the major Search Engines. We can’t shout enough about how vital they are to the success of any website’s ranking. There are many many different components to getting a well Optimized website, but after good quality content, incoming links are the single most important.

Our Optimization Team can offer good advice on the hows and wheres of creating good incoming links. However, the advice is very simple, the more relevant links you have coming into relevant pages on your site (from highly respected or ranked websites), then better ranked your website will be.

One excellent and FREE way of getting good quality incoming links is to get your creative juices flowing and contribute a short article to Dear Editor.  found in the My Member Area of your CMA (Central Management Area), we have created Dear Editor for you.  We know that personal recommendations count for a lot when it comes to deciding what to see, where to eat and where to ski for example on holiday.  What Dear Editor also allows you to do, especially for you SEO savvy members, is to not only get your site more exposure but to also gain a link back to your website.

Once you have submitted your article to Dear Editor, our Editor will review your content and if it is accepted will be published either on our blog or on, our sister listing site. 

So why are these links especially good?  Easy!  Links pointing to your website from a site with relevant content or with a good PageRank from Google are key.  If your article is published on it will appear within the corresponding country or region travel guide, thus, your articles appears alongside similar, relevant topics. also maintains a 4/10 PageRank with Google with is considered substantial.

The blog maintains a 5/10 PageRank!  Not only is the PageRank superb, but since all of our blog content relates to the travel industry you not only do you benefit with a link from a site ranked 5/10, but your link is also featured on what is recognised as ‘relevant pages’. 

Check out the article: Sa Platjeta Restaurant – A hidden gem written by your fellow member Tony Summers.  Tony took the time to write about what is special to him on the island paradise of Formentera.  By doing this he helped our online community as whole grow by providing a great holiday recommendation, but he also helped his website grow by referencing it at the bottom of his article and by gaining a link back to his website. 

Let’s see more of you get involved and thanks again to Tony for setting a great example.  You can tell from the comments following his article that our readship appreciated his musings. 

Click the link to read Tony’s article:  Sa Platjeta Restaurant – A hidden gem


6 Responses to “Dear Editor: Gaining a valuable link to your website”

  1. 1 David Dunn September 24, 2008 at 5:49 pm

    So does this mean that every time I write to ‘Dear Editor’ I will get a new link back or does it only get a link if the subject matter is relevant and gets published. I assume the latter.
    Presumably the best stuff to write to ‘Dear Editor’ is that which will help the Independent Owners commmunity e.g. experiences both good & bad in renting property.
    Look forward to the reply.
    David Dunn

  2. 2 Jane September 28, 2008 at 11:31 am

    Following on from David’s comment – if I pen an article, for example, on the kite-surfing at Almerimar it needs to be published by you to have any benefit to me with links etc. Is that right? And am I right in thinking that the topic should be travel, location related and not renting business related?


  3. 3 iowners September 29, 2008 at 1:23 am

    Hi David and Jane,

    Thank you both for your comments, and you are both correct!

    Your article’s subject matter must be relevant to be published. The subject matter you submit to Dear Editor, be it travel related or rental property related, will also determine which site your article appears on too.

    Let’s go with Jane’s example and assume she has written a story about kitesurfing in Almerimar. This article could be featured on’s travel guide pages, or it could appear on our blog because we often feature destination articles. Where it appears is up to the Editor, but either way you gain a valuable link to your website.

    If, however, Jane wrote an article about an issue facing property rental owners, then it is relevant to the blog where it would fit in naturally with like-minded articles. Again, you gain a great link and you help your fellow members by sharing your ideas and experiences.

    Also keep in mind that links from and the blog are not the only links you can gain back to your website. There are many, many different ways to obtain these valuable links. You can refer back to your Final Optimization Report, which is a part of the My Optimization package, where we walk you through the most popular ways to generate links.

    The Dear Editor section is found in your Central Management Area, aka CMA. Please keep in mind that we put a lot of time and effort into the articles we post on the blog and on because they represent us and you so we hope that when you write to Dear Editor that you will do the same.

    Thanks again for your comments! Keep ’em coming.

  4. 4 Derek Austria October 6, 2008 at 7:02 pm

    Thanks for the confirmations, I have just started a blog at http://www.austria-holiday-apartment.blogspotin support of our website at . Just had a look at the first full weeks stats the web and the blog appear to be complemtary. There is the possibility of being a little less formal with blogs, than websites, and easier to change a website according to the time of year.

    I use Alexa to keep track on my websites rating and it gives a rolling 3 day average, it can be most encouraging that you can monitor your site and progress being made, hopefully upwards.

    Best Wishes

    Derek – Kaprun Austria

  5. 5 Tony S. November 12, 2008 at 2:19 pm

    Hi Derek,
    How does one go about setting up a blog and once set up, how do you bring it to people’s attention so that they contribute to it?
    Many thanks
    Tony S

  6. 6 Derek December 2, 2008 at 9:38 pm

    Thanks Tony,

    I have used blogger, part of the google family, there was a link from there to the website with a reciprocal one back. It is really an informal version of the website.

    It took a while to get my head round it, what to write about, I would advise that you write about a wider area than just your apartment or villa. Otherwise you will soon run out of things to say.

    I find lists quite easy to do and Google appear to like them. 20 reasons to visits Kaprun. 29 things to do in Zell am See.

    I monitor the success by using SeoQuake.

    I can then see where my visitors are coming from via website statistics package. It is still early days for Austria holiday apartment but I see the blog as a very good investment in time.

    Best wishes Derek (in) Austria

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